JC English Media Studies Module: Advertising in Action
Advertising in Action is a module created around the Key Skills of the New Junior Cycle English. It involves students collaborating with other students, teachers and members of the business community. It endorses teamwork amongst students, creative and practical use of IT, peer and self assessment and develops their oral literacy. This module has greatly enhanced their oral, written and IT literacy and has reenergised Second Year students towards their studies.
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