Mini-company name: Flashback Ltd
Team members: Fiona Maguire, Carmel Grey and Christina Greene.
Research: We carried out marketing research by getting each student to fill out a survey stating how much they would be willing to pay for the yearbook and what content they would like in the yearbook.
Product: A4 Yearbooks
Promotion: A major poster campaign consisting of one A4 poster per floor as well as a large poster in the main hall. We also promoted the yearbook on the school website and at form time
Price: €10.00 per yearbook
Place: We plan on selling them during breaks throughout the school day.